It could be a business-school research study someday: How to destroy a well known brand that is website thirty day period or less
OkCupid has faced a prodigious backlash ever considering that the venerable dating site announced it can ban its users from using fake display names.
“ahead of the year that is new weвЂ™re eliminating OkCupid usernames,” the business’s social media marketing supervisor had written in a Dec. 21 article. “It is beginning with a test team and can quickly be rolled away to every person on OkCupid, so all users will have to upgrade their pages using their genuine names.”
“We recognize that, for many, usernames are a definite great option to flaunt who you really are. However for many, these are generally a discomfort to generate and a discomfort to consider.”
Making some reference to individuals real names (or at the least the names they normally use on the Facebook pages) certainly exists at other websites that are dating such as for example Tinder or The League. But OkCupid has never ever had that premise and its particular users had been never ever more likely to accept being obligated to utilize their names that are real. And this statement ended up being met with ridicule, rage and every thing in between as OkCupid users, previous users escort sites Gilbert AZ and a lot of other individuals started condemning the insurance policy modification.
“This is basically the dumbest thing IвЂ™ve have you ever heard,” podcaster and self-proclaimed OkCupid individual Regan Adler commented in the article. “Jesus forbid individuals want a shred of privacy to their dating that is public profile avoid being stalked! Deleting my account ASAP.”
Other commenters regarding the OkCupid post noted that connecting genuine names to your web site’s famously detailed questionnaire — which include many individual or intimate questions, including some about intimate preferences and techniques — could wreak havoc in task interviews or workplace conversations.