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How exactly to Create Information for Online Community

How exactly to Create Information for Online Community

We talked to network expert Venessa Paech, Senior Manager for Content and Community Strategy at REA Group and creator of Swarm Conference, about how to produce a community content strategy when community building – not only virality and reach – is the goal.

So how exactly does content marketing relate solely to social networks?

Communities are content incubators and content plays a crucial role in growing and keeping an excellent community that is online.

Like most content that is good, community content is drawn straight through the requirements, wants and discomfort points regarding the community.